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35% of Women Work from Home Braless: Where Do You Stand?

There’s no question that comfort is a top priority in the age of isolation when working from home is the norm. Twitter threads, memes, and confessions from professionals around the world reflect that most women don’t miss their work wardrobes, and especially not their bras. For many women, underwire bras are out of the question these days.

We surveyed over 1,000 women to see how they feel about working from home braless. We also did some investigating to gauge how women’s feelings about bras are shifting since being in quarantine. After all, as we’re doing our part to stay inside, we might as well be comfortable, right?

Time to Toss Your Office Bra

The switch to working from home long-term has been an adjustment for everyone. Although you don’t have the perks of the office that you used to take for granted, at least you can skip your commute and work in sweatpants every day. 

For women, fully comfortable WFH attire usually means nixing their everyday office bras. Out of 1,000 ladies surveyed, 35% of them said they definitely don't wear a bra when working from home.

Ladies Sound Off on Being Braless

Although some people miss their normal routines, women certainly don't miss their bras… and they’re not afraid to say it. Hashtags like #nobranoproblem and #bralessandflawless are taking Twitter by storm. Tons of people are weighing in on the joys of ditching their bras, including influencers and celebrities. 

Although women are quick to complain about how uncomfortable bras are, it’s usually the style, quality, or fit that’s the problem. Choosing a poorly made, ill-fitting bra is sure to make you despise wearing one. Not all bras are created equal, so you can’t blame all bras.


Bidding Farewell to the Underwire Bra

Our daily lives have drastically changed these past couple of months, and so have our habits as consumers. Vogue Business reported that spending on comfort clothes continues to surge as the pandemic wears on. As people settle into the reality of being home 24/7, underwear, loungewear, candles, throw pillows, and the like have seen spikes in sales

What about bras? It looks like women are sunsetting underwire bras once and for all. Being freed from the constraints of a traditional bra is liberating. Sports bras and other wireless styles are taking over. In fact, the New York Post reported wireless bra sales were up 40 percent due to the quarantine. Lightweight, supportive styles that prioritize comfort are thriving. 

During a time when it’s hard to escape unsettling news, it’s nice to take a break and focus on life’s simple pleasures, like the freedom to go braless. Since no one cares whether or not you’re wearing one right now, enjoy the perks of a bra-optional life. Who knows, maybe you’ll even keep up your wireless bra wearing habits post-quarantine.  

Methodology

This study consisted of one survey question targeting female respondents only, conducted using Google Surveys. The sample consisted of no less than 1,000 completed responses from female respondents. Post-stratification weighting has been applied to ensure an accurate and reliable representation of the total population. The survey ran between April 5th–April 8th, 2020.

Sources

Vogue Business | Glossy.co | The New York Post | The Daily Mail