in available credit

Go Back
View Cart

Your Shopping Cart

Save up to 15% off, Free Shipping on $75+

Your cart is empty
×
Signed in successfully.

Tommy John Blog

Article Image

How to choose the right underwear for literally any occasion

Your underwear is a critical fashion choice. Frankly, if you don’t put the same thought into your skivvies that you do into every other piece of clothing, you’re doing yourself a serious disservice. 

But you may have noticed that underwear options have exploded over the last few years. Trunks, briefs, boxers, thongs, boxer briefs… which is right for you? And what style should you pick when you’re gearing up for a workout / day at the office / chill evening at home, etc.? If you feel overwhelmed, we’ve got your back. This handy little guide will help you get savvy about your top drawer.

Doing physical labor: Boxer briefs

If your job involves a lot of bending, lifting, and moving, you need sturdy undies that can keep up with a little sweat. They should also be form-fitting to offer plenty of support. Tommy John’s Cool Cotton collection is durable enough to stay in one piece but designed to handle a lot more moisture than the cotton undies of yesteryear.

Doing office work: Trunks or briefs

But what if you’re working at a desk? You still need all the comfort you can get - but that means less material, and lighter material. When you’re sitting for extended periods, smaller skivvies - either trunks or classic briefs - will leave you comfy and airy. For the best material, check out our Second Skin briefs. They’re silky soft, and the breathability can keep you feeling cool even in stuffy work slacks. During the heat of the summer, these boxer briefs will help you banish swamp-crotch for good.

Hitting the gym: Briefs or boxer briefs

When you’re planning on going full speed, there are two major factors you want to look for in your underwear: Support and sweat control. (It’s also crucial that you bring a fresh pair of underwear to put on after your post-workout shower.)

For support in men’s underwear, that means skipping the boxers and choosing something with more support. Briefs or boxer briefs will keep you supported upfront and in the rear, as you move, climb, hop, or squat. For sweat control, check out the 360 Sport collection for a fabric that can keep you dry, no matter how intense your perspiration gets. 

For women’s underwear, opt for fuller coverage panties. There’s a time and place to get cheeky with a thong, but the gym isn’t really one of them. Choose a style that will keep your booty from uncomfortable bouncing and that will stay in place with you no matter how intense your stretching is. For fabric, shop Tommy John’s Air Collection - it’s a light, breathable fabric that dries in a flash and is guaranteed not to show through your workout pants. 

Skinny Jeans and other tight clothes: Briefs, thongs, or boyshorts

Nothing ruins the sleek look of your favorite pair of skinny jeans like a visible underwear line showing through. The same goes for silky dress pants or skirts. Visible underwear line (aka VPL - visible panty line) is a hazard for men and women alike, as it can make you seem sloppy no matter how clean your outfit is otherwise. For men, properly sized form-fitting briefs will be perfectly invisible under skinny jeans or tight slacks.

For women, thongs are the ultimate in discreet underwear. They’re usually invisible under even the tightest dresses, skirts, and form-fitting pants. But if you’re wearing skinny jeans, boyshorts can give you a bit of extra protection from denim. And because they reach farther down your thigh, the seam may even be more discreet than briefs

Tommy John’s Air Invisible collection offers underwear that won’t show panty lines regardless of style or cut. No matter what you’re wearing, these skivvies stay perfectly hidden.

Lounging around: Boxers or classic briefs

When you’ve got nothing on your agenda but chilling, you should celebrate with the comfiest pair of underwear in your dresser. This is where boxers can shine brightest. There’s nothing like the breezy, open-ended nature of old-school boxers to keep comfy while you sprawl and laze the day away.

Both ladies’ and men’s briefs have gotten a bad rap for looking dated, but they’re actually a cozy choice for a lazy day. There’s less fabric on your legs so you have more freedom to stretch and move, and they do a great job of keeping everything in place. Tommy John has given an essential update to this classic style for men and women, perfect for a quiet sunday.

Date night: Whatever makes you feel sexy

When you’re vibing with another person, there’s nothing more important than confidence. That might mean skivvies you feel comfortable being seen in. It might also mean stepping out of your comfort zone.

Let’s review the options: High waisted undies with a high cut lengthen your legs. Form-fitting undies with rear coverage can give your butt a boost. If you have a naturally round rump, a thong is a spicy way to capitalize on it. Trunks can help guys show a little more thigh. And hey, if you feel most comfortable in old-school boxer shorts? Wear them. Tonight is about underwear that makes you feel sexy in your own skin.

No matter what style you choose, don’t wear old, tattered undies! Even if you have no plans to disrobe, you deserve better. 

The bottom line

When it comes to underwear, a stylish look is only part of the battle. Underwear should also fit like a dream and be cozy no matter what the occasion is. If you’re fighting to keep your underwear in place or dealing with itching and irritation at the seams, it’s time for an upgrade. Shop Tommy John’s collection today to find your perfect fit.

Read More

The ultimate 2020 women's underwear guide: Styles, features & more

On a normal day, it might be the most critical piece of clothing you wear. And if you’re stuck at home, it might be the only thing you wear. But underwear isn’t always simple. With so many fabrics and styles to choose from, it can get a little overwhelming to shop around for a new pair.

To help you spruce up your top drawer, Tommy John has put together the ultimate guide for panties, briefs, beyond. Find the perfect cut, fabric, and features for your new underwear. (Whether or not you wear them under anything is your business.)

Dream features for your panties 

No matter what style you choose, there are certain critical features your panties absolutely need before you should even consider putting them on. 

Comfort

It seems obvious, but ask yourself: Is your underwear truly comfortable? If it tends to bunch, roll, or twist, it’s time to toss it and start fresh. On the flip side, it doesn’t matter how well underwear stays in place if the fabric is itchy or abrasive to your most tender areas. High-quality fabrics and thoughtful designs are key for cozy undies.

Breathability

In order to keep you dry - both for comfort and health reasons - your underwear should be highly breathable. That means using the right fabrics in the right places. All Tommy John panties are equipped with Cool Cotton gussets for enhanced breathability and improved moisture-wicking, so you can stay cool and dry throughout the day. 

Smart materials

When your day won’t take you much further than the couch, slip into your Second Skin - made from silky soft, luxurious fibers that are like a spa day for your nether regions. Meanwhile, the Tommy John Cool Cotton collection gives you the breathability of cotton while keeping you clean and dry.

On the other hand, if you’re working up a sweat, you need underwear that will keep up with you. Tommy John’s Air collection is designed to be so light you might forget you’re wearing it - and our advanced fabrics are quick-drying and anti-microbial to handle even the most intense sweat sessions.

A no-hassle guarantee

Trying a new kind of knickers can feel like a real gamble. After all, you can’t test them out until after you pay for them. Even so, look for companies that stand behind their products. At Tommy John, we’re so confident you’ll love your new panties that we offer a best-pair-you’ll-ever-wear guarantee. If you don’t adore your new undies, just let us know. We’ll exchange them for something better or refund your money. 

Peruse the styles

It’s important to have the perfect pair of underwear ready for any occasion - whether you’re running a marathon, heading to work, or putting on your Sunday best. That means you need a variety of styles to choose from. Here are the options to consider:

Boyshorts

Looking for a flirtier, form-fitting answer to boxer shorts that still offers full coverage and support? Look no further than boyshorts. Equally flattering for all shapes and sizes, boyshorts have the added benefit of being more or less invisible under form-fitting clothing. They’re also modest enough to wear under short skirts without feeling too cheeky, and the right fit does wonders for your contours. Not to mention, they’re incredibly cozy when it’s time to lounge around.

Briefs

The go-to classic for decades, briefs pair perfectly with jeans, summer dresses, and flowy trousers. Briefs offer the perfect amount of coverage to protect your thighs and other sensitive areas from abrasive denim. If your favorite pair of jeans has a high waist, take a peek at our high-rise briefs

Thongs

For all the times when less is more, The thong is perfectly invisible under skintight leggings and delicate fabric. (And yes, some people even like to lounge in a thong.) Of course, whatever the situation, you don’t want a thong that rides up. Tommy John’s thong collection will stay put perfectly, and is guaranteed to banish visible panty lines. 

Cheeky

Want something sexier than a classic brief with more coverage and support than a thong? Check out the Cheeky. This new style of underwear is perfectly cut to flatter all your assets. The high V-cut lengthens your leg, and there’s just enough material to lift and contour your backside. With high staying-put power, the Cheeky cut is an excellent alternative to a thong on days when you need to move around more than a thong allows. 

The bottom line

Underwear sets the tone for your day, and creates a foundation for every outfit you wear. If it’s not up to the job, it doesn’t deserve any space in your dresser! Tommy John has crafted fuss-free, stylish panties for any occasion, whether that occasion is your first night out in months or the new season of your favorite TV show. Update your underwear wardrobe now and get free shipping on all orders over $75.

Top bra features of 2020: Innovative new designs & materials you need

Let’s face it - we could all use a lot more support right now, and there’s no reason to spend another day with a busted brassiere. A bad bra can cause pain in your shoulders, neck, and back, and it can be awful for your posture, too. If your bra is running ragged (or if it never did much for you in the first place), it’s time to call in the reinforcements.

At Tommy John, we’ve spent years developing and perfecting the most comfortable bras on the planet, and we’re not afraid to say so. Here’s a sneak peek at all the ingenious features we’ve put into our bra to help you stay comfy and stylish, day-in and day-out:

Fabrics you can live in

Some say the clothes make the woman. We say the cloth makes the clothes. If your bras are made from stiff, itchy fabric that you can’t wait to take off each day, it’s time for a change. Your bra materials should have these two essential features:

Ridiculously soft

Our Second Skin fabric is silky smooth and an absolute dream against your skin. This is one of those ‘game changer’ bras - as in, wear it once and you’ll never want to settle for less.

Air light & breathable

The last thing anyone wants to deal with on a hot day is boob sweat. Our Cool Cotton bras feature a perforated cup lining that can keep the air flowing and wick away moisture, so you stay cool and dry.

Dreamy contours

Whether you opt for our Lightly Lined Demi or our wireless bras, you can bet your assets it will be the most comfortable and supportive bra you’ve ever worn. You may even love it so much that you treat yourself to another one.

Convertible & adaptable

Each one of our bras comes with fully adjustable straps that will stay in place and keep you supported. That means no digging or slipping throughout the day. Our Plush Back Extended Closure offers four hooks to extend the life of your bra and keep you feeling supported as your body shifts in size from one day to next. The Lightly Lined Demi Bra and Cool Cotton Wireless Bra have convertible straps so you can go classic or cross back as needed.

Metal-free underwire

A little underwire digging into your ribs might just seem like the price you have to pay for a trusty bra that gets the job done. It’s not. Tommy John’s Lightly Lined Demi Bra offers all the support of the underwire with none of the bloodletting metal. This wire is fully embedded for flexible support wherever you go. 

Relentlessly comfy

Our Second Skin bras feature a ComfortStrength Wing for smoothing cozy feel without any digging, slipping, or irritation. The cups are seam-free for a smooth, contoured feel you’ll find positively addictive.

State of the art Bralettes

Our no-hassle bralettes are a godsend for those days when you need something lightweight that can handle it if you have to put some bounce in your step.

Hardware-free

Does a breathable, pullover bralette that actually gives you support sound like a fantasy? How about three? Our Triangle Bralette uses convertible, fully adjustable straps so you can decide whether to keep them traditional or go cross-back. Meanwhile, our Scoop Bralettes come equipped with ComfortStrength elastic bands for a bra that’s guaranteed not to dig into your skin. Grab a Classic Scoop Bralette in Cool Cotton or Second Skin, or go for the Micro Ribbed Cross Back for your high octane days. 

Built-in power mesh

Our utilizes this supportive mesh lining to lift your breasts off of your chest and keep them separated to stave off the dreaded uni-boob. It’s like having the coziness of a bralette with the power of a sports bra.

Removable pads 

Removable pads offer versatility for the times when you need extra support and shaping. It also means you can easily adjust your degree of nipple coverage. It also gives you more flexibility throughout the month as your breasts shift in shape and size. 

The bottom line

If you think of a bra as something to be tolerated (at best), it’s time to start fresh. By putting comfort, fit, and flexibility first, Tommy John has created a line of bras you can wear all day, any day - whether you’re heading to work, working from home, or enjoying a night out on the town. And for the ultra-light days when you feel like having a little extra freedom, you always have the option to slip on a camisole

We love our bras, and we know you’ll love them, too. In fact, we guarantee it. If you’re not head over heels for your new Tommy John bra, it’s on the house

The Most Common Bra-Fitting Problems & How to Fix Them

Your back is sore. Your neck is killing you. And you seriously can’t wait to take your bra off after a long day. Does this sound like you? No one hates to hear it more than we do. If something feels off about your bra, you should take it off. Forever.

A bad bra fit is often worse than no bra at all. It can cut into your skin, leave you achy, and ruin your posture. So it’s time to cut the cord on your old brassieres and slip into something that has your back (in every sense). Let’s get into some bra sizing nitty-gritty and help you find a bra you love.

The golden ratio

Before we walk through how to fix a fit, let’s review some bra sizing basics. The numbers and letters have a direct relationship with each other. If you go up or down on the band size, the cup size changes, too. That’s because the cup size is calculated by subtracting the difference between the bust measurement and band measurement. Every inch of difference equals one cup size. For example, a 2” difference between the bust and band size is B cup, while a 4” difference is a D cup. 

That means any fluctuation in your band size will likely shift your cup size. Since everyone fluctuates in size and shape, you should make the effort to take your measurements every time you need a new bra. Now let’s get down to the business of tackling your topside concerns. 

Troubleshoot your bra troubles

Keep an eye out for these common issues that crop up if your bra is too tight, too large, or just too old. Toss the perpetrators and buy a bra that’s worthy of you. 

1. Curving band

There’s a common misconception that the straps are doing the heavy lifting for your bosom. The truth is that 90% of your bra’s support comes from the band. If the band curves up in the back, you’re either over-tightening your straps or the band size is wrong (or possibly both). 

When a bra is well-fitted, the band will stay straight across your back, with the straps merely helping it stay flush against your chest. The band and straps should both fit snugly, so give it the finger test. It should have just enough slack to let you slip two fingers (side-by-side) snugly beneath.  

2. Bulging skin

If your skin is bulging around the straps, your bra is too tight. Try adjusting the clasps in the back. If you lose too much support - or you start dealing with some of the other issues on this list - it’s time to ditch the bra and get a bigger band size. 

3. Overflow

If your cup runneth over (i.e. if your breast tissue is spilling over the top or the sides), you need to get a bigger cup size. Sometimes, spillover from the sides of a bra cup is the result of an older bra losing its shape - so take that into consideration before you commit to buying a different size.

4. Creased or gaping cups

If your bra cups are creasing, your bra is too big and it’s not giving you adequate support. It could also be the case that you damaged it in the washer or dryer (but you should never dry your bras!). If your breast is resting comfortably in the bottom of the cup but the tops are gaping, you can try tightening the straps - but going down a cup size may be the better solution. 

5. Straps digging into your skin

Remember, bra straps are only there to support the band. If you have to tighten them so much that they start to cut into your skin, you either need to go down a band size or your bra is exhausted and should be retired. 

Making the switch

Now that you’ve found the problem, it’s time to make the fix. But remember the ratios we talked about earlier? You can’t change the band size without taking cup size into consideration. So how do you proceed?

Let’s simplify it for you: if the band fits fine but the cups are all wrong, you can go up or down a cup size and stick with the same band size. If your cup works great but your band is too loose or too tight, then you need to go up a cup size for each band size you go down (and vice versa). 

Lastly, if your cup and band sizes are too big or too small, start with going up or down a band size and leave the cup alone. If that doesn’t work, you might need to take your measurements again. 

The bottom line

Tommy John has bras that aren’t a chore to wear. Soft, light, and breathable, we use the same high-quality fabrics as our best selling underwear, with just a few tweaks to make sure you have the support you need. Find your new favorite bra today.

5 ways to identify high-quality bras on the spot

When it comes to bras, the cliché is more true than ever: Looks aren’t everything. No matter how cute a bra looks on you, it’s not worth the cost if you don’t love wearing it.

A high-quality bra can improve your posture, reduce pain in your back, neck, and shoulders, and be just as cozy to wear as your underwear. A bad bra, on the other hand, can do the opposite: make you physically uncomfortable and put you in a rotten mood.

So how can you spot the difference when you're shopping for intimates? Just follow these steps:

1. Give it a wing test

A quick way to check the quality of the fabric in a bra is to gently stretch the wings. (In case you’re a little rusty on your bra anatomy, the wings are the piece of fabric that runs from the fastening hook to the cup.)

If it feels flimsy and stretches out too easily, the bra won’t be able to hold up very long before its elastic becomes fatigued. You can also feel confident it won’t be very supportive before the fabric gives out. While you’re at it, check the straps. They should be able to pass the same stretch test as the wings.

2. Check the return policy

No matter how sure you feel about your size, every brand is different - and low-quality bras are more likely to have odd and inaccurate dimensions. And of course, even high-quality bras vary in sizing from brand to brand. That’s why you shouldn’t drop any money on a bra unless it comes with a hassle-free return policy. 

Ideally, a new bra should fit on the outermost hook. That way, as the bra ages, you can use the tighter hooks to still get the same support. Of course, you can’t try a bra before you buy if you’re shopping online. In those cases, check the size guide and measure yourself. 

3. Does it breathe?

If your boobs feel like they're suffocating in a plastic bag, then it doesn’t matter how much support you’re getting - the bra is no good. Excess sweat can lead to rashes and fungal skin infections. (Yeah, bad news.) So when you’re investigating a new bra, look for smart materials designed to wick moisture away from your skin while allowing air to move freely through the fabric.

On that note, you should be able to breathe when you wear it. If the only way the band can give you the lift you need is by squeezing you like a boa constrictor, you need to buy from a different brand. 

4. Check the wire

An underwire helps shift the weight of your breasts forward for more support and to help you flaunt your natural curves. It’s also great at preventing the dreaded uni-boob. Unfortunately, cheap box store bras use a “one-wire-fits-all” approach. 

A high-quality bra brand will use different sizes and shapes of underwire for different bra types. When you try it on, the wire should start at your underarm and continue all the way to the cleavage.

But what about an underwire without the metal wire? Tommy John’s Lightly Lined Demi Bra features Embedded Flexible Support to create a versatile fabric wire that goes where you go - and it will never pinch or dig. 

5. Consider your wardrobe

High-quality bras come in very specific styles and flavors. If you love to rock T-shirts, you need a seamless bra, and you probably want padding. If you prefer plunging necklines, choose a demi bra with a slimmer band that won’t show up if you lean forward. You shouldn’t have to sacrifice support for discretion. When you’re out trying on bras, make sure the bra is specialized for whatever occasion you’re shopping for. And again, if you’re shopping online, look at the measurements and don’t forget to read the reviews. 

It’s best to stock up on a variety of bras that work for different occasions, but you also need to have enough weekday bras to give them a day of rest in between wears. Otherwise, a bra will lose its elasticity and give out well before its time, no matter how high quality it is. 

The bottom line

Bra shopping should be simple. And with Tommy John, it is. Our premium materials and innovative designs create truly dreamy bras like nothing you’ve ever experienced. Every garment we make is carefully crafted to be air-light and silky soft. Frankly, we’ll be shocked if your new Tommy John bra doesn’t become your favorite overnight.

Think we’re full of it? We’re willing to take that bet. If you’re not in love with your new bra, we’ll foot the bill. That’s our “best you’ll ever wear, or it’s free” policy. Shop Tommy John’s bra collection today and find out what you’ve been missing.

Undies for two: 7 unexpected perks of matching couples underwear

You’d be surprised to learn just how many couples wear matching skivvies on any given day. (We’re underwear pros, so just take it from us.)

Think matching underwear sounds weird, hokey, or codependent? We get it. But here’s a piece of always-sound advice: Don’t knock it until you try it. There are quite a few benefits that may have escaped your notice. If you and your partner haven’t taken the opportunity to coordinate your skivvies, here’s what you’re missing out on:

1. It’s a more subtle way to match

Not everyone can handle planning their outfits together. If the two of you have totally different tastes or comfort levels - or just don’t want to look like fashion clones - you probably don’t want to bother sporting a complimentary wardrobe. But you can still have a little fun between the two of you by choosing our matching underwear when you’re hitting the town for the evening. Think of it as a secret synchrony.

2. Every good team needs a uniform

If you’re ready to go out and conquer the world together, what better symbol of loyalty and unity than matching undies? After all, you might think matching tattoos are a little ostentatious and rings become invisible after a while. Picking out some matching underpants is a simple way to remind yourself that you and your significant other are in it to win it.

3. It’s like a power suit under everything you wear

If you work with your partner, suiting up together can give you the extra boost you need to power through difficult days at maximum efficiency. Even if you aren’t a couple that teams up at work, knowing your partner has your back no matter what can be a source of strength - and your undies can serve as a sneaky reminder.

In the same way a snazzy suit can help you nail an important presentation, coordinating your underwear offers a secret weapon to you and your partner alike: Confidence. (And who couldn’t use a little more of that?)

4. It strengthens your connection

Some couples opt for matching tattoos, while others prefer a more subtle reminder of each other when they part for the day. Knowing your SO is out there wearing matching undies can be a sweet reminder of them - especially during those long days at work when you’d much rather be home with your sweetie. Better yet, plan to wear them on days you’ll know you’ll see each other after a tough day, and it can give you something nice to look forward to. 

On the flip side, if you have to spend a holiday with the in-laws and there’s no hope for privacy any time soon, picking out a pair of matching underwear can show that you’re there for each other - and when you do finally get some time alone it will be all the more special.

5. It makes a statement

Whether you’re giving that special someone matching undies as a gift or picking them out together, twinning your undergarments is an intimate way to express your love and commitment, and it can demonstrate the faith you have in your life together. 

If you like to share your love on social media, showing off your matching underwear can be a bold (and slightly irreverent) way to proclaim your love for an audience. Not your style? Keep your matching undies a secret instead. It’s a stylistic choice, really.

6. Practice finding your style

If you haven’t already, you and your partner may end up decorating a place together. So think of matching your undies as a trial run. It’s a chance to discuss your tastes long before you build a space you can both feel at home in. The more practice you have finding common ground, the easier it gets. (But hey, don’t be surprised if you end up deep in debate over the ideal knickers.)

7. It helps you merge your wardrobe

If you and your partner have similar body types, then gearing up with matching underwear gives you the ultimate in wardrobe crossover: swappable skivvies! Which one is yours and which one is theirs? Nobody knows… and that’s kind of the point. Ultimately, matching your undergarments is just one more way to share. And if you’re the kind of couple that likes to share everything, this is the next step.

Find the best pair you’ll ever wear

At Tommy John, we take comfort seriously. That’s why we’re committed to making the best underwear in the world - stylish, silky-soft undies that never bunch, roll, or sag. And of course, they’re available in styles and colors that keep you feeling sexy in your luxury. Try our Second Skin collection for a ridiculously supple pair of undies that are so cozy that you may not want to take them off again. 

Self-Care Science: Why Living in Sweats is Totally Okay

Self-care is no longer just a buzzword. It’s used by some of the most successful male and female business moguls and celebrities as a mechanism to rejuvenate and refresh. This highly empowering concept has been contagious in the wellness space as it promotes the ability for individuals to shut down the thoughts and pressures from others and focus completely on what they need. Mental health counselors have even started using self-care’s evident shift in mental energy, as a way to navigate the emotions that have come from living during a crisis. 

In this article, we will explore the self-care strategies individuals can incorporate to successfully navigate the next phase—transitioning back to social interaction and returning to the “new normal”. Before jumping in, let’s visit the concepts behind self-care and the many benefits to its practice. 

Why Self-Care is a Non-Negotiable Right Now

If you’re an avid shopper or social media enthusiast, you might be noticing a recent love for loungewear. While some joke about how the pandemic has turned them into eternal lounge lizards, the spike in a “sweats only” lifestyle is music to our ears! Everyone wrestles with change in their own way, and for many staying home and staying comfy is the perfect coping mechanism they needed to get through a time of uncertainty. Self-care has many shapes and styles and the most important part of practicing is understanding that there is no “right” way. All you have to do is find your groove and reap the benefits. Let’s talk a little bit more about what self-care does and doesn’t look like. 

What Self-Care Looks Like During a Crisis 


The first rule to practicing self-care whether that be via sporting a groutfit (grey outfit) or binging your guilty pleasure TV show is that there are no expectations or pressure. Many individuals going through a crisis are often tempted to assign themselves tasks or obligations that can eat away at their emotional energy. While we’re all for encouraging a healthy lifestyle, the minute those pressures begin to detract from self-kindness, are when these common “self-care activities” become counterproductive. 

Kali Rogers of Blush Life Coaching even suggests that rather than thinking of self-care as ‘doing,’ view it as a shift in mindset—putting pressure on yourself to do something is the opposite of self-care. Instead, self-care is meant to reboot your mental energy by completely focusing on yourself and your needs. This refresh on life will help you feel more patient and respond better to difficult situations life throws at you. 

We all go through hardship whether that be at work or within relationships, and when those situations lead to emotions such as anxiety, loneliness, guilt, or grief we can find ourselves feeling stuck. In the case of a prolonged crisis, we can feel these emotions endure. And without active effort, they can stay with us even after the crisis has resolved. Alice Boyes, Ph.D., author of The Anxiety Toolkit recommends instead to use self-care as “emotional first aid.” Whether it’s practicing meditation or focusing on your passions, self-care is the best “cure” for dealing with those stressful situations and setbacks, she says. 

Just as Boyes recommends self-care for getting through hardship, we can invest the same strategies into getting back to “normal” life post quarantine. 

Returning to Your New “Normal”


We’ve discussed the components of self-care and how they can help you navigate difficult situations however it’s important to understand that not everyone will be ready to fully re-engage with society immediately. This transitioning will require us to be compassionate and patient with ourselves and others as we begin to socialize again. 

Dessa Bergen Cico, Professor of Public Health at Syracuse University, discusses this idea in a recently published brief on breaking isolation and the importance of practicing self-care when quarantine ends. In this brief, she directly acknowledges the “new normal” and how individuals might have changed during the period of quarantine. She also provides a methodology for how self-care practices can help individuals transition back into this unfamiliar territory. Leveraging Cico’s tips and the Seven Pillars of Self-Care established by the International Self-Care Foundation, we can identify strategies to navigate through the “new normal” with a clear and healthy mindset. 

Pillar 1: Read Up On Health 

The first pillar of self-care is having proper health knowledge. Health knowledge or health literacy is the capacity for individuals to obtain, process, and understand basic health information and services needed to make appropriate health decisions. 

In the case of self-care, reading up on health codes and regulations that pertain to your city will aid in the transition back to normal. This pillar of self-care is all about empowering yourself to know what’s best for your health. Feeling confident that upon leaving your home you’re familiar with what procedures and rules are in place will help you know what to expect and remove some of the uncertainty.  By navigating public health sites, or simply asking questions are the best way to obtain the knowledge you’ll need when breaking isolation. 

Healthy Habit: Stay up to date on health codes and state regulations that are specific to you.

Pillar 2: Prioritize Mental Wellbeing

The second pillar of self-care is mental wellbeing. Mental wellbeing is having life purpose and the ability to cope with the normal stressors that come our way. Another way to look at it is by having individual agency. Agency is the ability to take care of yourself in ways that will promote your overall health and happiness. Self-awareness and agency are important to self-care because they provide motivation and more impactful interactions with yourself and other individuals. The first step in achieving proper self-awareness and mental wellbeing is having compassion and listening to your body. What is your body telling you and how does that make you feel? Listen to your sensations from your body and keep your attention on them till they disappear. What you've done is cut off the stimulus-response with a gap. A gap is an interval of nonreaction. It stops the reaction from fueling itself and reminds the body of its natural state of harmonious, coordinated self-regulation. Channel these feelings and allow them to help you transition into new interactions and experiences.

Healthy Habit: Check-in with your body by asking yourself (out loud) how you feel. Trusting the first thing that pops into your head is self-care.

Pillar 3: Work it Out

The third pillar of self-care is physical activity. This pillar might seem straightforward but the underlying meaning might not be as obvious as you think. Physical activity, while it is a great way to stay in shape and like how you look, is more about sending positive endorphins into your brain and lowering your chances of catching disease.

But don’t just do any workout. Do a workout that is rooted in happiness. Jill Payne, founder of Spiritual Athlete and trainer to Gisele (yes, Gisele) says if “there’s something you can find that’s going to be right for your body and have you feeling good, why  would you suffer through anything else?” Payne is known for her workout method which focuses on cultivating joy and vitality. She asks those who work out with her to grin because she believes physical energy can have a powerful effect on your psychological state—and therefore, overall happiness. In terms of preparing for a large transition like breaking isolation, using this kind of physical activity can help reduce stress, increase mental health, and improve sleep. We all know how many of us are struggling with insomnia, so physical activity can help you once again catch some Zs

Healthy Habit: Incorporate physical activity that makes you happy, not necessarily makes you sweat. Whatever you do, be your own cheerleader and remember to smile! 

Pillar 4: Eat Healthy

The fourth pillar of self-care is healthy eating. Healthy eating, like physical activity, is meant to promote health and reduce the risk of diet-related disease. Having a nutritious, balanced diet with appropriate levels of calorie intake is key for maintaining proper health. That being said, there’s always more you can do. Vitamin B, which the brain needs to produce neurotransmitters, is also considered a “mood booster” and can be found in the foods we eat every day. Incorporate proteins like poultry, meat, and dairy with leafy greens, beans and grains into your diet. 

Healthy Habit: Incorporate mood-boosting foods. 

Pillar 5: Set Boundaries

The fifth pillar of self-care is limiting health risky vices like tobacco and alcohol. This pillar of risk management is all about setting boundaries between you and anything that can cause you harm. That being said this pillar can also pertain to anyone who might harm you or your mental health during this change. Limiting toxic relationships will help your mind stay clear and help you stay positive. If you’re unfamiliar with setting boundaries, here’s some advice from psychologist and coach Dana Gionta, Ph.D. You can’t set good boundaries if you’re unsure of where you stand. To identify your physical, emotional, mental and spiritual limits. Consider what you can tolerate and accept what makes you feel uncomfortable or stressed. Those feelings help us identify what our limits are.

Healthy Habit: Name your limits and give yourself permission to say no when you’re uncomfortable. 

Pillar 6: Practice Good Hygiene

The sixth pillar is one of our favorites (and maybe one we’ve all been neglecting.) While we most likely will start showering again (no judgment here) practicing good hygiene, like washing your hands and brushing your teeth is key for staying healthy and will be your biggest defense from illness as you break isolation. Having access to good sanitation also increases health, well-being and economic productivity as you begin venturing out into the world. Stay stocked with the disinfecting tools you need to feel safe and like the other pillars, empowering yourself with these strategies will help you feel more confident. 

Looking for new clean freak hacks? Try a James Bond shower. Start showering with warm water, but before you get out, turn the water cold for a few minutes. Cold showers make your hair smoother, your skin look healthy and hydrated, relieves depression and strengthens your immunity! 

Healthy Habit: Take a James Bond shower to be clean and shiny before you head outside. 

Pillar 7: Balance Healthy Practices 

The seventh and last pillar to self-care is the rational use of products or tools for health. This pillar is all about the knowledgeable, safe and effective use of health services by individuals to better manage their own health. But this doesn’t solely refer to prescribed medication. Any health-related tools such as self-care should be balanced and maintained. 

Healthy Habit: Make a self-care schedule. Jessica Alba allocates one day a week as solely a self-care day. 

However or whenever you choose to leave isolation and enter your “new normal” remember these self-care strategies for guidance. In her brief, Profession Cico writes that while the face we present to the world might have changed due to quarantine,  the world we face might appear changed as well. She writes that “the lack of face-to-face interaction we’ve experienced while at times difficult has allowed us to jettison efforts related to our external appearances and lay bare who we really are with ourselves and with others”. Perhaps this is an opportunity to give yourself permission to let go of old habits and change how you present yourself to the world. We encourage you to celebrate change and lean into getting to know yourself and what you need better. 

If what you need are a few new clean shirts to begin practicing that “good hygiene” pillar we’ve got you covered. Explore all of our most comfortable pieces to ride the wave of loungewear or opt for something new! 

The State of Fashion: 100+ Fashion Industry Statistics (2020)

As globalization and digital innovation shift consumer spending habits and fashion as we know it, the wave of change within the industry is on the rise. Currently, 74% of consumers rely on social networks to guide purchasing decisions, however, e-commerce is not the only medium we are seeing evolve. From the rise in sustainability to an emphasis on community engagement, this article takes a deep dive into fashion industry statistics and how they are propelling executives to disrupt and challenge the norm. 

Clothing plays a role in every aspect of our lives whether it be professionally or personally. From picking fabrics to ordering products, we all use clothing to tell a story and share our brand. Whether you’re working directly in the fashion industry or not, understanding new and emerging trends and data will set you apart within the saturated market. To explore how strategic trends, marketing efforts, employment rates and other industry data are shaping fashion retailers in 2020 and beyond, let’s explore statistics that examine the forces that work within fashion. If you’re interested in learning about a specific topic jump to any industry section using our table of contents below. 

 

E-Commerce Fashion Industry Statistics

As mobile-friendly and smartphone technology has advanced the online shopping experience, e-commerce fashion industry statistics reveal that retailers are optimizing sites for the mobile user. 96% of Americans now own a cellphone, increasing time spent online and raising expectations for a faster and immediate shopping experience. Explore the e-commerce fashion industry statistics that are shaping changes in automation and buyer behaviors below. 

  1. E-Commerce transactions are expected to make up 36% of total fashion retail by 2022 (Forrester).
  2. In 2019, online fashion sales accounted for 28.24% of total retail e-commerce sales in the United States (Statista).
  3. Dedicated fan apps can increase yearly revenue by 5%, with ‘chosen’ customers not only “serving as brand ambassadors”, but also spending up to twice as much (Riskified).
  4. In 2019, U.S. online retail sales of physical goods amounted to 365.2 billion US dollars and are projected to reach close to 600 billion US dollars in 2024 (Statista).
  5. The average online fashion shopper belongs to between one and five loyalty programs (Astound Commerce).
  6. Existing customers spend 67% more than new shoppers, making loyalty programs generally fruitful (HubSpot).
  7. While e-commerce has raised customer expectations, only a third of consumers think shopping online is more convenient than going to a physical store (McKinsey & Company).
  8. 81% of North American consumers are likely to continue buying from a brand because of the loyalty program incentives (Brand Loyalty).
  9. Internet retailing accounted for nearly 11% of the apparel market in 2018, double the proportion just three years prior, driven in part by increasing internet and smartphone penetration (India Brand Equity Foundation).
  10. In 2018, fashion e-commerce accounted for roughly 20.4 percent of the total fashion retail sales in the United States and has continued to experience a steady annual growth rate since 2003 (Statista).
  11. In 2018, U.S. retail e-commerce revenue from the sale of fashion apparel, footwear and accessories amounted to an estimated 102 billion U.S. dollars and is projected to grow to almost 146 billion U.S. dollars by 2023 (Statista).
  12. Within the fashion sector, just 6% of 2018 retail spend in the region was via e-commerce, as opposed to China’s near-32 percent (McKinsey & Company).
  13. A superior digital presence can also improve physical store sales, which is evidenced by the 67% of online shoppers who, when returning an item in person, will browse or make another purchase (Big Commerce).
  14. A 2018 survey of 1000 fashion enthusiasts revealed that almost half used a fashion app for browsing or buying (Astound Commerce).
  15. Over 900 million people have global social media connections, allowing huge ecosystems like Facebook and WeChat to significantly contribute to the efficiency of international markets (The Business of Fashion and McKinsey & Company).
  16. In 2018, apparel, footwear, and accessories had the highest share of cross-border digital buyers globally, with 68% having purchased from an international seller (eMarketer).

Global Fashion Industry Statistics 

It’s no surprise that countries like China, Russia and the United States are dominant players in the lucrative $2.5 trillion global fashion industry, however, many regions are emerging every day in the market. Continue reading for the fashion industry’s growth rate and other global fashion industry statistics that will set a tone for international competition. 

  1. Apparel spending in China is projected to reach $391.7bn by the end of 2020 (Statista).
  2. China leads as the largest fashion market in the world with an official growth forecast of 6 percent to 6.5 percent for 2019 (The Business of Fashion and McKinsey & Company).
  3. The Indian clothing market will be worth $53.7 billion in 2020, making it the sixth-largest globally (The Business of Fashion and McKinsey & Company).
  4. Indonesia is due to be the largest modest fashion market in the world (The Business of Fashion and McKinsey & Company).
  5. India saw the strongest absolute growth globally in the number of internet users in the past year (Hootsuite).
  6. Russia’s clothing market is worth close to $30 billion annually and is the ninth-largest in the world (The Business of Fashion and McKinsey & Company).
  7. Russians have embraced e-commerce too, which grew at an impressive 26 percent year-on-year in the first half of 2019 (The Moscow Times).
  8. The average consumer in the UAE and Saudi Arabia respectively spends over 6 times and 2 times as much on fashion as the average consumer in China (The Business of Fashion and McKinsey & Company).
  9. An emerging middle class experiencing rising levels of disposable income is developing a taste for fashion brands away from the informal market and it is this demographic that is set to drive growth in the region’s $50 billion apparel sector across the six core markets — Vietnam, the Philippines, Indonesia, Malaysia, Thailand and Singapore (The Business of Fashion and McKinsey & Company).
  10. Singapore is a more mature and slower-growing e-commerce market, yet brick-and-mortars remain important for apparel retail and account for 91% of sales (The Business of Fashion and McKinsey & Company).
  11. Russia is the world’s largest apparel market (The Business of Fashion and McKinsey & Company)
  12. Chinese tourists were up almost 25% in the first half of 2019 from the previous year and collectively, are expected to spend more than $1.1 billion in total this year (Russian Travel Digest).
  13. The global women's apparel market growth rate will increase by 50% over the next 12 years (McKinsey & Company).
  14. Annual fashion sales in the Middle East’s Gulf Cooperation Council (GCC) markets amount to $50 billion, reflecting the region’s significant financial clout (The Business of Fashion and McKinsey & Company). 
  15. Spending in some GCC countries is among the highest on a per capita basis globally, reaching approximately $500 and $1,600 per person in Saudi Arabia and the United Arab Emirates (UAE) respectively (Oreanda).
  16. Internet penetration in the UAE and Saudi Arabia is at 99 and 89% respectively, compared to just 57% in China (Hootsuite & We Are Social).


Consumer Spending Statistics 

Clothing trends and considerations like shopping local, convenience and brand loyalty are paving the way for the retail industry. From moving stores outside of busy cities to prioritizing localization, fostering an in-store experience is on the rise. Keep reading for other consumer spending statistics that are changing the way executives think about online and in-store sales.  

  1. In the U.S Retail sales of clothing stores in December 2019 reached 23.6bn USD (Statista).
  2. The U.S. apparel market size is projected to $390bn U.S. for 2025 (Statista).
  3. 85% of shoppers engage with both online and offline touchpoints, compared with 80% in 2017 (The Business of Fashion and McKinsey & Company).
  4. 85% of consumers cited convenience as the main reason to shop locally (Facebook).
  5. In the fashion category, more than 70 percent of purchases are still made offline (Forrester).
  6. Local shops also make returns much easier for consumers and from a retailer’s perspective, the return rate for apparel is much lower for clothes bought in-store than for those bought online (16% versus 25% respectively) (McKinsey & Company).
  7. Consumer preference for local shopping is leading retailers to rethink their store network and to open in areas outside the traditional commercial centers (The Business of Fashion and McKinsey & Company).
  8. Customers’ growing desire for convenience and to shop close to home means that in 2020, many fashion retailers will move into the consumer's neighborhood as a core pillar of their omnichannel strategy (The Business of Fashion and McKinsey & Company).
  9. Over 40 percent of survey respondents in The Business of Fashion and McKinsey & Company's "The State of Fashion" report anticipate smaller format stores playing an increasingly important role next year (The Business of Fashion and McKinsey & Company).
  10. Revenue of the Women's & Girls' apparel market worldwide by country 2018 reached 116.87bn U.S. dollars (Statista).

What factors are shaping the future of fashion? Whether pivotal strategies be dictated by digital innovation, buyer expectations or retail locationing, we’ve pulled the top fashion industry trends and forecasting statistics to shed light on what’s next for fashion. 

  1. GSMA Intelligence forecasts that in the Asia Pacific the rate for unique mobile penetration will grow from 67% in 2017 to 73% by 2025 and that the region will account for just over half of new mobile subscribers globally by the same year (The Business of Fashion and McKinsey & Company).
  2. In Europe and the US, more than 65 percent of consumers expect to decrease their spending on apparel, while only 40 percent expect to decrease total household spending (The Business of Fashion and McKinsey & Company).
  3. Moreover, four in five customers shopping in stores today browse the internet on their phones as they go (The Business of Fashion and McKinsey & Company).
  4. China was the largest online fashion market in 2018 (volume of $246.9 billion) and it’s expected to reach a volume three times as large as the US by 2023 (Statista).
  5. As of March 2020, 60% of consumers in the US already reported that they need to be careful how they spend their money, with more than one-third stating that the pandemic is even impacting their ability to make financial ends meet (The Business of Fashion and McKinsey & Company).
  6. By 2022, worldwide online apparel and accessories sales are forecast to reach $765 billion (eMarketer).
  7. McKinsey and Oxford Economics analysis shows that, even in the most positive economic recovery scenario, GDP will only return to pre-crisis levels by the end of 2020 or even the beginning of 2021 (McKinsey & Company).
  8. Evidence from previous crisis shows that it may take up to two years to fully restore consumer confidence (McKinsey & Company).
  9. Due to the pandemic in Italy, the number of items on discount is up 20 percent year-on-year (Edited).
  10. In the luxury segment, we expect consumers to return more quickly to paying full price for quality, timeless goods, as was the case after the 2008-2009 financial crisis (McKinsey & Company).

Marketing in Fashion Statistics

Marketing can make or break the success of a brand’s campaign or product launch. Check out the top marketing in fashion statistics to see what strategies are propelling brands in 2020 and beyond.  

  1. The Apparel industry’s 18.62% average follower growth is especially impressive considering the large median audience for brands in this sector (TrackMaven).
  2. Stories are now growing 15x faster than feed-based sharing (Block Party).
  3. 4 out of 5 major brands are already using the Stories format (Block Party).
  4. Marketers are increasing social ad budgets (up 32 percent in 2018 alone) and producing more ads than ever before (CMO Survey).
  5. One of every four Facebook Pages now uses paid media (Hootsuite).
  6. Facebook already accounts for 23% of total U.S. digital ad spending (eMarketer).
  7. 17%have either implemented shoppable galleries or plan to do so in the next 12 months (Hootsuite)
  8. 70% of China's Gen Zers now buy directly from social media (WARC).
  9. 69% of U.S. respondents say that directly messaging a company helps them feel more confident about the brand (Facebook).
  10. Social media use is expanding at around 25 percent annually, with nearly 70 percent of users active on Instagram (The Business of Fashion and McKinsey & Company).
  11. While an incredible 86% of companies use influencer marketing, the engagement rate for such sponsored posts on Instagram dropped from 4% in Q1 2016 to 2.4 percent in Q1 2019 (The Business of Fashion and McKinsey & Company).
  12. Industry executives believe that the top trend shaping the fashion industry within the next 12 months will be a rise in the importance of “storytelling” and marketing strategies that resemble media productions (The Business of Fashion and McKinsey & Company).
  13. 70% of fashion executives believe that increased exploration of and spend on new media platforms versus more “traditional” platforms will be crucial to their companies (The Business of Fashion and McKinsey & Company).
  14. At the same time, executives are showing hesitation, and only 8 percent are choosing to increase spend on TikTok, the biggest emerging platform with more than 800 million downloads and a user base skewed under 30 (The Business of Fashion and McKinsey & Company).
  15. Ultimately, all the content creation needs to lead to sales, and social commerce is growing fast. By 2023, it could account for a fifth of all online sales in China — a staggering $166 billion (McKinsey & Company).

Employment Statistics 

Are you interested in joining the 161 million individuals who work in the fashion industry? Explore the following employment statistics to get a look into average salary wages, unemployment rates and job opportunities in the clothing industry. 

  1. In the United States, an estimated 1.8 million people are employed in the fashion industry, among whom 232,000 in manufacturing textiles for apparel and other fashion items (Joint Economic Committee). 
  2. The unemployment rate within the fashion industry is 3.8% (Fashion United).
  3. Average annual wages in fashion range from 26,440 dollars, for textile bleaching and dyeing machine operators, to 84,600 dollars for marketing and sales managers in fashion (Fashion United).
  4. About 79% of all US employees in fashion work for apparel retailers. The average annual wage at such companies is 26,650 dollars (Fashion United).
  5. A smaller amount, 145,000 employees accounting for 8% of all employees in fashion work in apparel wholesale and merchandising (Fashion United).
  6. 8% or 143,000 people are employed in the apparel manufacturing industry where the average annual wage is 34,110 dollars (Fashion United).
  7. The United States has room for around 18,000 fashion designers. Their average annual wage is 73,690 dollars, meaning that they receive over 30 dollars per hour (Fashion United).

Footwear and Apparel Stats 

Per order, consumers paid up to 100 U.S. dollars when purchasing footwear, clothing or accessories in 2017. As the digital age has made shopping a faster and more customized experience, let’s take a look at how specific apparel items like footwear and accessories are performing in the industry today. 

  1. Sport lifestyle is 1 of the top 3 footwear classes identified as contributors to potential incremental footwear sales growth through 2021 (NPD).
  2. 37% of consumers say they are extremely or very interested in purchasing a customized, self-designed pair of footwear (NPD).
  3. In the next 12 months, the global footwear market size was valued at $365.5 billion in 2020 and is estimated to reach $530.3 billion by 2027 with a CAGR of 5.5% from 2020 to 2027 (Allied Market Research). 
  4. The athletic segment would witness the fastest growth, registering a CAGR of 6.3% during the forecast (Allied Market Research). 
  5. The global footwear market size is estimated to reach $530.4 billion by the end of 2027 (Allied Market Research). 
  6. Smart footwear is the latest footwear market trend (Allied Market Research). 
  7. China and India are emerging markets in this market. China is expected to grow with a CAGR of 8.0% while India is expected to exhibit a 7.3% growth rate during the forecast period (Allied Market Research). 
  8. The athletic footwear US market alone generated around 19.6 billion dollars in 2017 (Revuze).
  9. Revenue in the Bags & Accessories segment is projected to reach US$96,128m in 2020 (Statista).
  10. Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 9.7%, resulting in a projected market volume of US$139,003m by 2024 (Statista).
  11. In global comparison, most revenue will be generated in China (US$43,726m in 2020) (Statista).
  12. Apparel and footwear in-store retail market value reached 292 bn U.S. dollars in 2016 (Statista).
  13. In the past few years, global retail sales for the apparel and footwear market reached 1.9 trillion U.S. dollars, and are expected to rise to above three trillion U.S. dollars by 2030 (Statista).
  14. In 2019, the size of the footwear and apparel market in the United States was estimated to be approximately 368 billion U.S. dollars (Statista).

Jewelry & Luxury Fashion Industry Statistics 


The clothing industry is about ten times the size of the jewelry industry as measured in annual sales, but the average deal value in apparel is almost 20 times that in jewelry. Read these and other jewelry and luxury fashion industry statistics below to see how designer and luxury goods are standing out in a crowded industry.

  1. Online channels account for just 13% of luxury brand sales (Forrester).
  2. With the global luxury market reportedly reaching $1 trillion in 2018, it’s set to top $1.5 trillion by 2025 (BCG & Altagamma). 
  3. Millennials, who currently represent around 32% of the luxury market, are driving this change: by 2025, they will make up 50% (Matter of Form).
  4. Geographically, China continues to be the majority force, making up 33% of the market and expected to rise to 40% by 2025, representing 75% of the market growth between 2018-25 (Matter of Form).
  5. 67% of Gen Z and 60% of millennial luxury purchases have bought a designer collaboration piece or special edition (Matter of Form).
  6. Annual global sales of €148 billion are expected to grow at a healthy clip of 5 to 6 percent each year, totaling €250 billion by 2020 (McKinsey & Company). 
  7. Branded items already account for 60 percent of sales in the watch market (McKinsey & Company). 
  8. Two-thirds of luxury shoppers say they engage in online research before an in-store purchase; one- to two-thirds say they frequently turn to social media for information and advice (McKinsey & Company). 

Sustainability Fashion Industry Statistics 

As a third of Generation Z in the US are saying they will pay for sustainability compared to around one in 10 baby boomers, executives are taking note that there is an increasing demand for sustainably sourced products from their younger generation of consumers. Read how countries and brands alike are shifting budgets and efforts to support this wave for environmentally conscious fashion in our sustainability fashion industry statistics. 

  1. The EU is set to offer $23.5 million of funding to support sustainable bio-based textiles and circular business models (European Commission).
  2. 45% of apparel companies are looking to integrate more innovative bio-based materials (McKinsey & Company).
  3. Sustainable swimwear is a fast-growing category: searches are up 65% year-on-year, with demand for environmentally-friendly bikinis and swimsuits mostly coming from Australia, followed by the UK and the US (Lyst).
  4. 67% of sourcing executives state that the use of innovative sustainable materials will be important for their company (The Business of Fashion and McKinsey & Company).
  5. Denmark is the country that has seen the biggest year-on-year growth in searches for sustainable fashion, with the highest percentage of searches coming from Copenhagen (Lyst).
  6. Searches for “vegan leather” have increased by 69% year-on-year, averaging 33,100 online monthly searches, while searches for “faux leather” remain constant — this data suggests that customers tend to respond more positively to the keyword “vegan” rather than “faux” (Lyst).
  7. 79% of all consumers say that they include sustainable packaging in their purchasing decisions (McKinsey & Company). 
  8. As opposed to their European counterparts, who tend to search for “sustainable fashion,” Australian shoppers are more interested in “ethical fashion:” online searches for “ethical” fashion pieces have increased 67% over the past three months (Lyst).
  9. Moscow is generating the highest number of searches for sustainable fashion (Lyst).
  10. Over the past three months, searches for “upcycled fashion” have grown 42%  (Lyst).

Fashion Industry Stats: FAQ

Explore some of the most frequently asked questions regarding the fashion industry below!

Q: What percentage of clothes are made in China?

A: In past years, China has accounted for as much as 40% of all clothing brought into the country. In April 2020, approximately 3.19 billion meters of clothing fabric was produced in China.

Q: What country buys the most clothing? 

A: Although China as a country has the largest amount of purchases due to its large population, an average individual consumer in China spends just under a quarter of the amount than an average US consumer – and buys 23 fewer items per year.

Q: How much is the fashion industry worth?

A: Fashion is a highly sophisticated, $2.5 trillion global industry.

Q: Is the fashion industry growing? What is the fashion industry growth rate?

A: Yes, the fashion industry is growing. The fashion industry has an expected growth rate of around 6.2 percent expected in 2020.

Now that you’ve caught a glimpse into the factors that are shaping what’s next in retail, share these fashion industry statistics with those who might be interested in the business of fashion. From underwear to footwear, companies are changing their strategies to reach consumers every day. Stay in the know on all things retail with our extensive resources. For more resources on apparel, check out our study on underwear hygiene and eco-friendly ways to clean clothing. 

Getting comfy for quarantine? Here are 3 must-have loungewear pieces 

Everyone’s adjusting to life as a homebody. Even people who love staying home are probably feeling a bit antsy these days. If there was ever a time to upgrade your cozy clothes, it’s now. 

After all, there’s no way of knowing how much longer we’ll be cooped up - so you might as well get comfy. And nothing is better for your comfort than relaxing in luxurious loungewear. We’re talking about clothing that’s unbelievably light and soft to the touch, and that won’t bunch or slide as you shift around on the couch during an hours-long binge-watching session. 

If you’re new to the world of loungewear, don’t fret! Tommy John has you covered. You’ll feel right at home in our versatile gear - whether you’re taking a walk, working on your computer, hanging out on the couch, or drowsing off to sleep. Here are the three crucial pieces of loungewear you need to get going.

1. The Lounge Jogger

Looking for some light, cozy pants you can wear all day, no matter what you have planned? Look no further than our lounge jogger. While we all love a cozy pair of sleep pants, the jogger is designed to give you more freedom to move around. So if you’re inspired to try out a workout video or have a sudden urge to rearrange your furniture, you won’t need to change out of them. 

Lounge joggers - unlike many other comfortable pants - have functional pockets. They’re perfect for keeping your phone close without having to carry it from room to room, or for toting your keys if you need to take a stroll and get some fresh air. The tri-blend fabric is astonishingly soft and airy, but it’s still durable enough to stretch with you and keep its shape - even if you wear your jogger day in and day out.

For the ever-growing WFH crowd, business casual is getting a lot more casual. When you do have to “show up” for work on Zoom meetings, it’s nice to have something cozy that won’t embarrass you if you need to stand up during your call. And of course, our lounge joggers come with a stylish, tapered fit in an alluring range of colors. Available in men’s or women’s cut. 

2. The Lounge Henley

For more sophisticated loungewear that’s within shouting distance of professional attire, you’ll need to pick up a few Henleys. While the Henley was originally designed as an undershirt, its sleek appeal has lifted it up into a higher echelon of outerwear - something you can get away with on relaxed Fridays or a casual date.

Those cozy collarless shirts hug your body perfectly throughout the day, whether you’re moving or just chilling. Opening a few buttons can help you cool off or transition from work mode to play mode without having to open your closet. Better yet, the Henley is made from our Second Skin fabric that is so light and soft you’ll hardly notice you’re wearing it. If you have to sit through an extra fifteen minutes of a meeting while coworkers figure out how to unmute themselves, you may as well settle in and get cozy.

If you do have someone special to share quarantine with, you may be tempted to go with something a little more revealing for your loungewear. But no matter how sexy you look in a tank top, the soft, sleek sleeves of a Henley are truly a pleasure to cuddle up with. Available in men’s or women’s cut.

3. The Lounge Hoodie

Equally comfortable for lying around the house or taking a stroll outside, the lounge hoodie is the ultimate loungewear item for anyone stuck at home all day. Need to take a minibreak from work? Close your laptop, throw up the hood, and snuggle into a couch. This wearable blanket can help you catch a few midday Zs, even if your sleep schedule has recently gone out the window.

Once you try on the Tommy John lounge hoodie, you’ll immediately feel at home. It's a perfect fix if the people you live with like to crank up the AC. Better yet, the hood is useful for hiding your bedhead during a video chat - or hiding your eyes from the sun if you’re not quite ready to wake up yet. After a long day stuck at home, a lounge hoodie means you can melt into the couch after a stressful day without worrying about where your blanket went. 

Even if your house isn’t chilly, there’s something comforting about curling up snug in a hoodie. Like a soft, warm hug from an old friend. Listen, we’re not saying this hoodie can replace the human touch - but we do think you should take whatever comfort you can get during these difficult times. Find your new favorite hoodie. 

A Guide to Eco-Friendly Ways to Disinfect Your Clothing

Do you know what your dirtiest piece of clothing is? While it (unsurprisingly) is your underwear, what’s your go-to habit to tell if a piece of clothing is dirty or clean? Like many, you might try “the sniff test” to decide if something is dirty by its odor, but your nose can’t detect the scent of germs. Or you might be an “over-cautious” washer and throw a piece of clothing in the hamper the second it hits the floor. 

Either way, we all want our households and clothing to be clean and safe, however, there’s a huge opportunity to lower our environmental footprint by the way we wash and disinfect our clothing. 

As if keeping our clothing clean isn’t enough to be concerned about, 39% of a garment’s environmental impact comes from our care. Between 75 and 80% of our clothing's life cycle impact comes from washing and drying, because it takes so much energy to heat the water and run the dry cycle. While we’re not saying to give up on your laundry routine completely, there are easy ways to reduce your family's impact.

Before jumping into these strategies, let’s first look at the importance of creating good clean habits. 

Why We Should Disinfect...Everything

These days, it seems there are never enough ways you can keep your family and loved ones safe and healthy—and for good reasons too! The amount of bacteria that can stay on your hands, clothes, or even cleaning appliances is astonishing. So let’s dig in, shall we? 

Viruses and fungi may die within a few days but other germs like E. coli and salmonella, which can cause diarrhea (oh boy), may survive a few weeks. Staphylococcus aureus, which causes staph infections on the skin, may survive a month plus if clothes are moist (think swimsuits or workout clothing) those germs can breed as dirty clothes pile up. 

But where are all these germs residing you might ask? You’d be surprised to know that many of the dirtiest areas in your laundry room are the places your clothes frequent the most. 

Hampers & Baskets 

Hampers while helpful for laundry storage can build bacteria as dirty clothes wait to be washed. Dead skin cells, grime from your sweaty workout clothes, and whatever else gets on you throughout the day, are all lurking in that laundry hamper. In an experiment to test the number of bacteria in laundry hampers, Amy Hurst, a professor at Rose State College used diagnostic plates to show specific bacterial cultures from swabs taken from dirty laundry hampers. After testing two hampers (one inside the laundry room and another in a room with less moisture) Hurst reported that both hampers were covered in E. coli. 

Not to mention we use laundry baskets to carry clean clothes from our washers causing them to come back into contact with these germs. Obviously, you should be wiping your laundry baskets and hampers down when you see that they’re dirty; however, germs and bacteria can’t be seen with the naked eye. 

Tip: Clean and disinfect clothes hampers and baskets often. If possible, consider placing a bag liner in your hamper that can be laundered.  

Towels & Cleaning Rags

Another area where germs and bacterias hide is on your towels and cleaning rags. Since towels are so thick, they stay damp longer and can contain far more bacteria than clothing. Ask yourself, how often do you wash that old beach towel in the back of your car, or the wet towels your kids leave on the floor? These types of fabric can hold much more bacteria than normal clothing and can allow germs to survive and spread. Don't believe us? Hear it from the experts. 

“When you say you wash off bacteria, you’re partially correct—you wash off some bacteria,” says Philip Tierno, Ph.D., clinical professor of pathology and microbiology at NYU School of Medicine. But other bacterias linger and they get on your towel during your post-shower dry-off. Once those bacteria are on there, they’ll start to multiply. 

While we’re on that train, think about how often you use kitchen or bathroom rags to wipe up messes. Do you wash them off and use them again for another task? Dish towels that come in contact with raw meat can have salmonella and E. coli. Bath towels can pick up E. coli and other fecal bacteria and reusing these towels is only spreading the bacteria throughout your home. A study led by Dr. Chuck Gerba Ph.D., a microbiology professor at the University of Arizona, found that used hand towels have 1,000 times more coliform bacteria than newly bought ones.  On that note, the research also found that 90% of bathroom towels carried coliform bacteria, and 14% were even harboring E. coli (gross)!

Tip: Separate rags and towels from other clothing and wash them after two to three uses. 

Washer Machines 

Lastly, you might not consider the bacteria that comes from washing your clothes. Germs from your clothes may stay in your washing machine and spread to your next load of laundry. Also, because washing machines are inherently warm and damp, they provide an environment conducive to bacteria growth. If water pools in your machine between loads, germs may breed there, too. According to research done by the University of Arizona’s professor of environmental biology, Chuck Gerba, Ph.D., 44% of home washing machines tested positive for the presence of fecal bacteria. Bacteria that we’re talking about include E. coli, salmonella, and Klebsiella oxytoca all known to cause pneumonia, skin infections, abdominal cramps, vomiting, and diarrhea.

Tip: To give your washer some TLC, create a mixture using 1/4 cup of baking soda, 1/4 cup of water, and 2 cups of white vinegar. Then, pour your mixture into the detergent receptacle of your machine and run through a regular cycle. Avoid using bleach and other harsh chemicals that would leach into our waterways. 

Tips to Prevent Laundry Day Becoming Germ Day

So whether your laundry day also becomes cleaning day we’re here to arm you with additional tips to keep your family safe and home clean! 

  1. Wear reusable rubber gloves: Make sure you’re washing your hands after dealing with dirty laundry or wearing reusable rubber gloves during.
  2. Don’t shake dirty laundry: This will minimize the possibility of dispersing germs throughout the air. Tiny droplets containing germs can travel as far as 6 feet and can spread by landing on surfaces or in another person's eyes, nose, or mouth.
  3. Separate clothing: Separate germy clothing like towels and underwear from other laundry. Little ones are known for being germ monsters, so make sure to separate their clothing as well.
  4. Limit Bacterial Soup: Separate very dirty garments like underwear and towels from other “cleaner” clothing and from each other to limit cross-contamination. For example, combining a load of dishtowels containing trace amounts of salmonella from raw meat with underwear containing trace amounts of fecal and genital bacterial will allow for what hygiene expert Dr. Lisa Ackerley, calls “bacterial soup.” When these different germs cross contaminate they can increase your family’s chances of getting yeast infections, Pinkeye and other unpleasant bacterial infections.

    Best Practices for “Greening” Your Laundry 

    By avoiding brands and using natural products you can ensure you are properly disinfecting your home and keeping your family safe. The good news is that a lot of these practices are easy and many natural products can be found right in your home! Let’s explore them below. 

    Before You Wash 

    The easiest way to limit your environmental footprint is to lower the amount of water and energy used to clean your clothes. Before you even begin cleaning, distinguish what laundry is actually dirty and needs to be washed. How many washes deem a dirty piece of clothing? Here’s a quick rundown from the Cleaning Institute to set you straight. 

    1. Bed sheets should be washed at least every two weeks, more often if you sweat a lot at night.

    2. Pajamas should be washed after three or four wears.
    3. Bath towels should be hung to dry between uses and washed after three to five normal uses. Towels need to be allowed to dry before they are used again. 
    4. Underwear, socks, T-shirts, tank tops and camisoles should be washed after each wearing.
    5. Bras can be worn two to three times before washing. 
    6. Outer clothes like dress shirts and khakis can be worn three to five times before washing.
    7. Jeans can typically be worn three times before washing.
    8. Leggings and tights should be washed after every wear.
    9. Suits typically can be worn several times before dry cleaning.
    10. Bathing suits should be washed after every wear.

        As You Wash 

        You can still disinfect your clothes while washing with cold water. Talk about saving energy! And although experts recommend to avoid using your washing machine, there are other ways to be eco-conscious and do your laundry in a timely fashion. Whichever way you wash, eco-experts recommend using wash bags to catch microplastics from unnatural fibers getting in and down the drain. Examples of clothing with these plastic fibers are nylon, acrylic and polyester where natural fibrous clothing includes hemp, wool and cotton. If you’re choosing to use a washer machine ensure you are washing heavy loads. Now, let’s talk detergent. 

        When it comes to laundry soap, here are a few things to keep in mind when shopping for products. 

        1. Opt for vegetable-based detergents instead of standard petroleum products
        2. Perfumes are a no, no (except for essential oils)
        3. Mix concentrated detergent with water to prolong its use. 

        After You Wash 

        Here are a few best practices for after you wash. While choosing not to use a dryer is best, we’ve provided eco-friendly tips for both air and machine drying. 

        1. Repurpose “green” water (meaning not filled with chemicals) by watering plants, washing your car or doing other household chores. 
        2. Let clothes line dry. Ultraviolet rays from sunlight should kill any germs still on your clothing. If you have allergies try to dry your clothes where the wind won’t blow pollen on them. Air drying clothing also keeps its quality nice too!  
        3. If you do use your dryer be sure to keep your lint screen clean so air can flow and dry your clothes faster.
        4. Use the moisture-sensing setting if your dryer has one rather than timed drying.
        5. Try dryer balls to reduce dry time and soften clothes.

        Eco Ways To Disinfect Clothing 

        Now that we’ve covered best practices for disinfecting and “greening” your laundry habits, let’s go into tips for cleaning specific types of clothing. 

        Underwear & Whites 

        Underwear is the dirtiest garment in your hamper so we’ve pulled the strongest natural cleaners to ensure your family is staying safe. Let’s cover those below. 

        White vinegar and baking soda are natural cleaners and deodorizers. White vinegar is key to removing yellow underarm sweat stains and odor, removing mildew stains and whitening and brightening your clothes. Creating a mixture using ½ cup of baking soda with ¼ cup of white vinegar will aid in boosting detergent performance, whitening fabrics and reducing suds for quicker loads in washers. Here are a few additional benefits to using baking soda and white vinegar for your whites and undergarments

        1. They’re hypoallergenic: No more dry and itchy skin from harsh detergent chemicals.  
        2. They're earth-friendly: You can re-use this water on your lawn or in your garden and rest easy that animals and plants will be safe. 
        3. They’re safe for your washing machine: Using these products to clean your washing machine will reduce lint and soap buildup.
        4. They act as a neutralizer: Baking soda works as a neutralizer for any acid spills and can prevent damage to your washing machine.
        5. They naturally soften and whiten: Both baking soda and white vinegar act as natural softeners and whitening/brightening agents. 

          Real lemon or lime juice has a natural bleaching action on fabrics due to acetic acid. Adding ¼ cup of lemon juice (fresh or bottled) to white fabrics can help remove yellow underarm or rust stains.

          Another great alternative to the much harsher chlorine bleach when you need to whiten clothes is Hydrogen peroxide. Hydrogen peroxide is a compound made up of water and oxygen that naturally occurs in plants and animal cells. Like baking soda and white vinegar, it works well in removing coloration and dye from stains. Use 1 cup of hydrogen peroxide to brighten and clean a load of laundry. 

          Kids Clothing 

          When it comes to your children’s clothing you might want a cleaning product that is strong on germs but gentle on clothing. We’ve rounded up a few laundry soap recipes to help you wash these types of clothing with peace of mind. 

          Castile soap is a vegetable-based and free of animal fats and synthetic ingredients. This natural, non-toxic and biodegradable soap is an easy liquid laundry soap option and the best part is that you might already have it in your home! Add 1/2 cup of castile soap to a load of laundry to create a natural detergent best for anyone who gets dry or rashy from store-bought laundry soaps. 

          We’ve included a few more quick and easy laundry soaps to make for washing children’s clothing. 

          Liquid Laundry Soap:

          1. 7 L water 
          2. 1 cup soap granules 
          3. ½ cup baking soda 
          4. ½ cup washing soda 
          5. 20 drops essential oil (optional)

            Powdered Laundry Soap: 

            1. 1 cup soap granules 
            2. ½ cup baking soda 
            3. ½ cup washing soda 
            4. 10 drops essential oil (optional)

            Denim & Slacks

            For clothing that may induce stains, drips or dirt, kicking up the cleaning power is a must. Peruse the following stronger cleaning options to put your laundry in check. 

            Borax is a naturally occurring mineral composed of sodium, boron, oxygen, and water. It boosts the performance of any type of detergent in cleaning clothes and removing stains and is free of toxic fumes. Here’s a quick laundry detergent recipe using Borax.

            1. 1 quart Water (boiling) 
            2. 2 cups Bar soap (grated) 
            3. 2 cups Borax 2 cups 
            4. Washing Soda

            Talc-free baby powder, kitchen cornstarch or plain white chalk are all also wonderful natural treatments for helping to absorb oily stains. If you catch the oil or grease drip on fabric promptly, they can even remove it! For these powders, pour a tablespoon amount to treat specific areas before washing them. 

            Now that we’ve equipped you with the strategies and know-how to show germs who’s boss, begin incorporating these hacks into your laundry routine. While you’re separating, disinfecting and refreshing your wardrobe make sure to throw out any old pieces that you might have held onto for a bit too long. Replace those old threads with brand new pieces sure to leave you bright and shiny. Here’s to a clean home and a fresh new style! 

            If Your Boxer Briefs Do This, Throw Them Away Immediately

            We probably don’t have to tell you why boxer briefs are so amazing. Most people have figured it out already. They deliver the same support you get from briefs, without any of the hangups. You also get the same level of coverage that boxers provide without having to worry about the legs bunching. And of course, boxer briefs are ridiculously flattering, whatever your shape and size.

            Unfortunately, not all underwear is created equal! And even the best boxer briefs can’t last forever. So keep an eye out for these six tell-tale signs that it’s time to ditch your undies and find a pair you actually look forward to wearing.

            1. They fail to prevent chafing

            It’s your underwear’s job to protect you from uncomfortable rubbing and chafing. If your skin is rubbing together or your jeans are digging into your thighs, you’re going to have problems. Dealing with inflamed skin is unpleasant, to say the least - especially around your sensitive parts.

            In other words, your skivvies need to stay in place. If the legs ride up, your underwear is either too big, too old, or poorly designed. If it’s too big, you’ll see excess fabric hanging in the back. If you’ve had them for a long time, they’re probably past their prime and it’s time to get a fresh pair. If the size seems right and they’re brand new, but you’re still feeling chafed? Say sayonara and find a new brand of boxer briefs. 

            2. They create skin bulges

            If your skin bulges over at the waistband or thighs, your underwear is too small. Even if you don’t notice your skin bulging, too-tight skivvies may feel uncomfortable at the seams or leave impressions in your skin. This can also be another source of chafing. 

            Unfortunately, sizes vary a lot from one brand to another. But there’s no reason to put up with a pair of underwear that doesn’t fit. You should always check the brand’s sizing and compare with your measurements before you buy a new pair of underwear. 

            3. They don’t stay dry

            For some underwear, even a light sweat is hard to shake. If you find that your boxer briefs are damp all day, that’s a problem you shouldn’t just live with. Moisture on your groin creates the perfect conditions for fungi, meaning you can end up with jock itch and other unsavory conditions.

            Damp underwear is a sign that you need higher-quality boxer briefs. The best fabrics will wick moisture away from your skin to keep you clean and dry. Cotton blends, modal fabrics, and other moisture-wicking fabrics are better suited for people who sweat easily than 100% cotton underwear. 

            4. The elastic is worn out

            If your elastic is too relaxed, your underwear will bunch and sag in all the wrong places. There’s no use wearing a pair of underwear that won’t stay in place, but you can keep the next one taut by following the product care guidelines on the tag. (For underwear, cold water is typically best.)

            Of course, even if you wash and care for them correctly, you might be buying the wrong kind of underwear. If you bend, stretch, and move around a lot each day, you need to find a pair of underwear that can keep up. Boxer briefs designed to stretch and move with you won’t ride up when you’re running, while premium, moisture-wicking fabric will keep you dry on a hot day and prevent smelly bacteria from drawing unwanted attention.

            5. They slide or droop

            Good underwear stays in place all day. It’s really that simple. If your boxer briefs need constant adjusting, they’re not worthy of you. The only way to avoid getting caught messing with your underwear is to trash them and find a pair that won’t  

            You should be able to sit, bend, or jump without your undies sliding down or bunching up. If they don’t stay in place, they probably won’t keep things in place either. Boxer briefs should offer plenty of support, and most fans appreciate the assist. If you can’t run up a flight of stairs without painful bouncing or jostling, you’re wearing the wrong pair of boxer briefs. 

            6. They’re full of holes

            This should seem obvious, but there is a rather large population of shredded undies hanging out in dresser drawers. No matter how sentimental you may feel about a particular pair of underwear, you need to put them into retirement as soon as they’re tattered. 

            At Tommy John’s, we understand how hard it is to let go of underwear you used to love. Our designers put fabric, fit, and comfort first into every pair of underwear we make. Our boxer briefs feature a no-roll waistband and a contour pouch for added support, so everything can stay in place.

            Even if you prefer classic briefs or a fresher trend like trunks, all of our designs come with an adjustment-free guarantee. That means no more wedges and no more saggy drawers. In fact, we’re so sure you’ll love our underwear, we guarantee your money back if you’re not 100% satisfied.

            5 things boxer briefs should never be made of

            Boxer briefs are the most popular choice in men’s underwear for a reason. They offer the perfect balance of form, fit, and style in men’s underwear. When you’re wearing boxers you have the support you need to hustle up a flight of stairs and the confidence to display them proudly when you shed your pants.

            When everything goes right, they’re a total dream to wear. But alas - in the world of underwear, things don’t always go right. The wrong fabric can cause an uncomfortable underwear malfunction that puts your most sensitive areas at risk of chafing, tangling, and unpleasant odors. So read the tag, and if you see any of these fabrics in your undies, drop them for something else.

            1. Silk

            No matter how soft and luxurious a pair of silk undies may feel, they are a total no-go for your daily wear. Silk has a tendency to suffocate your nether regions by trapping heat and moisture. When water comes into contact with silk, your underwear will repel it rather than absorb it. As it gets wet, it tends to ripple and swell. Once it’s dried out, it becomes rough to the touch - not something you want around any of your sensitive bits. 

            On top of that, the excess moisture on your body makes silk boxer briefs the perfect habitat for fungus and bacteria to grow. And then you’re on your way to creating something silk is excellent at absorbing: odors. Silk is notorious for retaining odors, even after it’s been through the wash. 

            2. Linen

            While linen is a great natural fabric to use in other clothing, it has a major drawback compared to cotton. Linen is created with flax and the cellulose is both stiffer and more crystalline than cotton. That means it’s much more prone to wrinkles, which is a bad choice for boxer briefs. The wrinkles in your underwear will lead to discomfort throughout the day, and a lot of adjusting will be required to keep the material around your legs straight and in place. Linen is also heavier than cotton. While that makes it more durable, it’s much more uncomfortable when it’s wet. 

            3. Leather

            We’re not here to kink-shame anyone, but you absolutely don’t want to leave the house with leather hugging your thighs. Leather gets hot very quickly. Even synthetic leather can rub you raw halfway down the block on a sunny day. If you feel the need to go out in a leather pair of boxer briefs, at least wear something under them as a buffer. 

            Even in the wintertime, leather is a terrible choice for your boxer briefs because of what a pain it is to clean it. If you don’t do a good job cleaning it, you’re leaving yourself vulnerable to unsanitary conditions every time you slip them on. 

            4. Wool

            Wearing wool is a no-go for people with eczema and other sensitive skin conditions, as it can trigger flare-ups. But even people without skin issues can get irritated by wool underwear; if your boxer briefs have wool content, you’ll probably find them downright itchy against your skin. You may have heard people say that wool can keep you cool as well as it keeps you warm, and that can be true at first—until you start sweating. As the wool starts to absorb water, it will start feeling hot and clammy.

            Here’s where wool advocates usually chime in: what about Marino wool? It’s true, Marino wool is much softer than other kinds. But it’s also expensive, and unfortunately, it’s not very durable. You’ll also still have to deal with the heat issue (if they even last that long without ripping). This just isn’t ideal material for a boxer brief - or any other kind of undies.

            5. Candy

            Listen, we want you to have a good time in the bedroom. But candy underwear just isn’t worth it, no matter how much of a sweet tooth you have. Even if you hit the lottery and find the one pair of candy underwear that doesn’t taste like a latex glove or plastic wrap, you’re still bringing food into bed. At best, you’ll both be unpleasantly sticky. At worst, you’ll have to deal with bugs and perhaps a fungal infection from getting sugar in the wrong places. 

            It's a much better idea to choose underwear for its visual appeal and the way it makes you feel when you wear it. Edible underwear is just as unpleasant to wear as it is to eat, so no one is coming out ahead in this situation.

            Get the goods your goods deserve

            Tommy John boxer briefs are made from premium fabrics that keep you cool and dry, day-in and day-out. Our Cool Cotton blend is silky soft and breathable with a sculpting, contoured fit. And our Second Skin boxer briefs are a satiny dream that you’ll never want to take off. Want something even lighter? For the airy feel of going commando without the icky hygiene issues, try a pair from our Air collection. We guarantee you’ll love our underwear—and if you don’t, they won’t cost you a thing.

            The Ultimate Guide to Backyard Camping

            With typical weekend plans off the table, parents are starting to think outside of the box for family fun. No one wants the weekend to wither away while everyone’s glued to their devices. Plus, structured activities can bring your family together. A camping themed weekend of fun is a safe bet: you can’t go wrong with fresh air, fun activities, and camp time snacks. Getting outside and enjoying the sunshine is a key part of self-care, and we all know parents need self-care more than ever nowadays. 

            We put together our tips for creating a memorable campsite right in your backyard, along with some ideas for activities. We’ve even included some printables to keep the kiddos busy throughout the whole experience, so take a break from Animal Crossing and TikTok dances and design the ultimate backyard camping experience together.

            Backyard Camping Set-Up

            One of the best parts about your backyard camping adventure is that you don’t need to worry about the logistics involved in usual family trips. Since we’re all confined to our yards, it’s the perfect opportunity to gain a newfound appreciation for your own stomping ground. Plus, for younger kids, making a campsite in the backyard can inspire a love for real camping down the line. Running water and stress-free bathroom breaks are a bonus! 

            See your backyard in a whole new light by turning it into a space for outdoor discovery and fun. Here are some tips to make it a memorable experience.

            1. Set up a tent in the center of the backyard, and string lights across the fence. If you don’t have a real tent, you can always improvise with a rope and some sheets.
            2. Come up with a creative name for your campground and decorate a sign together.
            3. Create activity stations in different corners of the yard. The simple act of having designated areas for activities makes it feel more special.
            4. Make a mini snack buffet with treats inspired by camping adventures from s’mores to trail mix.
            5. You might just be right outside the kitchen, but don’t forget your camping essentials! Here’s what you should bring outside:
              1. Lawn chairs
              2. Blankets
              3. Sunscreen, sunglasses, hats
              4. Hand wipes
              5. Plenty of water 
              6. Bug spray
              7. Flashlights 
              8. Pencils/pens and notebooks (or something else to lean on to write)

              Backyard Camping Ideas + Activities

              The key to a successful backyard camping trip is having plenty of activities up your sleeve. Here are a few ideas to get you started:

              Five Senses Scavenger Hunt

              Rather than your typical scavenger hunt with specific items to find, make a list of tasks so your kids can discover things using all five senses. For example, one task could be finding something smooth, finding something heart-shaped, or finding something that snaps or crunches. It’s more hands-on and creative than sticking to a designated list. Assign point values to each scavenger hunt task to add a competitive element. Tell the kids they get double points if they pick an item that no one else found for that task.

              Nature Collage Critters

              Getting crafty during your backyard camping trip is super easy, and all you need is a printer and some glue. Invite your kids to use nature as their art supplies by gathering leaves, pine needles, petals, or even just blades of grass to create unique critters. You can make it a challenge to see who uses the most interesting materials, or you can even gift your masterpieces to each other!

              Campfire Storytime Activity

              Using a fire pit as your “campfire”, gather round and entertain each other with some fun storytelling. Using our printable story creation sheet, the kids can get silly and creative with their stories. All you need is a die and your imagination. Each kid takes a turn to roll the die 5 times, circling whichever story elements correspond with the number they get under each category. These story elements will determine how the plot unfolds. Adults get a turn, too!

              Constellation Connect-the-Dots

              Before it gets dark, get your kids excited about stargazing by having them complete a few connect-the-dot illustrations of the most popular constellations. By tracing the shapes ahead of time, it will be easier to spot them in the sky after it’s dark outside. Once the stars become visible, have each kid pick their favorite constellation that they’ll try to find first. Ask them to come up with creative backstories for the constellations, then look up the actual story of the constellation together.

               

              With minimal set up involved, a backyard camping trip is an entertaining family activity that doesn’t have to cost a dime. Even if you had to cancel or postpone your usual summer trips, you can always make the best of your own backyard with the right spirit. 

              Soak up the sun while the kids have a blast during the day, and then cozy up in your favorite loungewear for stargazing at the end of the evening. Couples can make it enjoyable too, maybe even with a glass of wine as you gather around the “campfire.” You’ll be sure to make lasting summer memories as a family no matter what. Why not give backyard camping a shot this weekend?